Some of the Internet’s biggest players have been beaten outright by a relatively small-fish – specifically, in the world of social media.
The minnow in question is web promotion company uSocial.net, who sell votes on social bookmarking sites such as Digg, Yahoo! Buzz, and AOL’s Propeller to increase their client’s rankings on those sites in order to artificially increase the traffic and publicity they receive.
The systems uSocial take advantage of were said by some to be unbeatable, however after almost six months in operation, uSocial continue to fulfill some several-thousand votes per day for their clients.
Created by 24 year-old Australian entrepreneur Leon Hill, uSocial has had a mixed response from the online public, with some people being less-than-happy with the service they’re selling online.
“The main goal I had in mind when I created uSocial was to provide high-quality advertising and web traffic services to online businesses, at a cost that simply could not be compared to any other source,” says Hill. “In order to achieve that goal we’ve created processes that allow us to take advantage of the work of high-ticket companies like Yahoo! and Digg who enjoy millions of unique visitors per day.”
The company offer a suite of advertising and marketing services to their clients, however their paid voting services have by far been the most popular according to Hill.
“We just can’t keep up with demand at present,” says Hill. “For a short while we had to stop taking orders as we couldn’t handle the workload. I had a feeling we’d do well, though I had no idea we’d achieve the success we have so far in such a short amount of time.”
There has been a lot of controversy regarding the legality of selling votes, with Digg already sending the company a Cease & Desist order in early December 2008. Despite this, uSocial has continued to trade and no further legal issues have surfaced.
So for now at least, uSocial will continue to take on the big guys at their own game.
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