Today Metro.co.uk launched the first channel on its popular UGC “MEview” video-sharing platform to feature professional editorial content. The newly launched “VIP” category features content produced exclusively by the digital broadcaster t5m.com.
The channel will launch with coverage of the glitzy Cannes Film Festival, bringing viewers film and fashion updates from all the best premieres and parties at the most high profile festival in the film calendar.
Metro's digital editor, Ryan Battles, said: 'This is an exciting development and partnership for Metro.co.uk. While plenty of broadcasters offer red carpet video footage, t5m.com are the guys who get behind the velvet rope and party with the stars. We still have fantastic user generated video on MEview, but adding this professional behind-the-scenes footage will enhance the depth of choice for our video viewers.'
Videos featured as part of this deal will include other high profile events such as the BAFTA TV Awards as well as other recent events such as the star-studded launch of Lisa B’s new charity Mothers4Children, and ongoing updates from the biggest events in the calendar including the BRIT Awards and London Fashion Week.
Content will also include a huge range of in-depth, narrative interviews from personalities ranging from Sir Ranulph Fiennes to Rufus Wainwright, from Steve Redgrave to Kelly Slater and from Paul Oakenfold to Edith Bowman.
“We are incredibly pleased to seal this deal with the Metro.co.uk, which has the biggest online audience of young, urban readers,” said Charlie Muirhead, CEO of t5m.com. “We have a whole category dedicated to t5m and expect this to be a hugely successful partnership.”
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Notes to Editors
About t5m
t5m is one of the world’s leading producers of branded video entertainment for the web. t5m offers complete turnkey solutions including production, sponsorship sales, syndication, celebrity booking and complete video web platforms. t5m is headquartered in London, UK, and is registered as The 5th Medium Limited. Contact Beth or Laura at t5m.com on 0207 183 4545.
About metro.co.uk
Metro.co.uk, was launched in 2004 and now generates 9 million UK page impressions and has 1.2 million UK unique users per month. Metro.co.uk offers 24/7 rolling news, sport and entertainment - all presented with Metro’s sense of fun and originality. In 2007 the Metro brand was extended further to include a mobile site and two innovative user generated content sites MEview and MEmusic.
Metro is the UK’s only urban national newspaper, and with a circulation of 1,332,225 copies every weekday, is the UK’s third largest newspaper.
