In response to demand from its wholesalers, Virginia Hayward has launched a brand new range of sweet hampers which it will be distributing via its own website and through its wholesale partners.
The brightly coloured selection includes a 'Blast from the Past' sweet hamper, filled with retro sweets and chews. Along similar lines is the 'Old Favourites' which is a collection of old fashioned sweet shop favourites, specifically designed to tempt the nostalgic buyer. The 'Haribo Hamper' is already showing strong sales as it contains the most popular of Haribo's vast range of gummy sweets. The range can be seen at http://www.virginiahayward.com.
Also expected to be a bestseller is the 'Tear and Share' sweet hamper; presented in a miniature lidded wicker hamper which is overflowing with pick and mix treats. The 'Taste of Today' and 'Choc Box' hampers bring together contemporary sweets, dips and chocolates to complete the range.
The full range of hampers has been adopted by leading gift and experience specialist, buyagift.com, who are promoting the gifts on their own website.
Early indications show that the new range is a hit with consumers, who have wasted no time in placing their orders for delivery. "We're delighted with the initial success that the sweet hampers have shown" says Director Sam Hayward "The early signs are extremely encouraging and we're very excited to see where we can take what is a new concept for us".
Virginia Hayward expect to be adding new lines to the range, following its initial success.
