Rock & Roll After School is Newest and Most Innovative Music School for Kids

May 14, 2009 - PRLog -- PHOENIXVILLE, PENNSYLVANIA – Rock & Roll After School, the innovative new music school where kids ages 8 to 18 can learn to play, perform and create their own music, will open on Monday, June 15 at 400 Franklin Avenue in Phoenixville, PA.  

Unlike traditional music schools or lessons, Rock & Roll After School functions as combination music school and after-school community center - where kids interact as they explore their musical pursuits, and where they learn to write and play their own music.

In addition to instruction in guitar, bass, keyboards and drums by such accomplished and recognized musicians as Music Director/Instructor Michael O’Brien (Jealousy Curve) and John Lilley (The Hooters), Rock & Roll After School also features instruction in DJ techniques and voice. Students are taught music theory and musicianship, as well as songwriting and performance, and perform their original works alongside other selections during concerts held throughout the year. Master classes, workshops and special events are designed to enhance each student’s experience and musical endeavors, and to encompass all popular music genres.

Rock & Roll After School’s brand new, state-of-the art, 5,850-square foot facility features 8 private lesson rooms, a “quiet room” for homework study, a group “hangout room,” and a 4,000-square foot performance venue complete with professional staging, 24-channel sound board, and lighting. Expansive, colorful, custom wall murals highlight the school’s open and inviting spaces.

To provide the most professional instruments and equipment, Rock & Roll After School President Erin Riley has secured sponsorships from companies including Bugera amps, D'Addario strings, DW drums, Gallien-Krueger bass amps, Hercules, KORG, Rhythm Tech, Sabian cymbals, Seymour Duncan, Toca Percussion, Ultrasone headphones and Vater drumsticks.

Riley brings more than 30 years’ experience in radio, music and entertainment to Rock and Roll After School (www.rockandrollafterschool.com), which she was inspired to create following her teenage son’s positive experiences in learning piano and guitar. “I’ve seen how learning to play, perform and create music is so enormously empowering for kids,” said Riley, whose goal in establishing Rock & Roll After School is to pass on her love of music in a fun, safe environment that encourages the future rockers of America. “At Rock & Roll After School, they’re learning in a professional, stimulating setting, and are communicating with each other in person, not on the Internet,” she added.

Rock & Roll After School is located at 400 Franklin Avenue (in Franklin Commons), Phoenixville, Pennsylvania 19460 and is convenient to major routes including the PA Turnpike, I-76, and routes 422, 29, 202, 23 and 113, as well as SEPTA bus and R5 rail service. The hours are 3-8 pm Monday through Friday, and 11am-4pm Saturday. The phone number is 610.983.4650. Rock & Roll After School is not affiliated with any other music school. Complete registration information, photos and more can be found at www.rockandrollafterschool.com.



About Erin Riley, President, Rock & Roll After School:
Erin Riley began as a disc jockey at the legendary KROQ/Los Angeles before becoming music director for WMMR/Philadelphia, for which she was recognized with Gavin Report’s “Music Director of the Year” award three times, and Billboard’s “Music Director of the Year” award. As executive director of the Philadelphia Chapter of the National Academy of Recording Arts & Sciences (NARAS, the organization that produces the GRAMMY Awards), Riley increased membership by more than 300% and maintained a 98% annual retention rate, making it one of the most successful chapters in the GRAMMY family. Riley also produced and hosted Xtra Local on WXPN/ Philadelphia, showcasing independent music, and produced the station’s highly successful Singer-Songwriter Weekend music festivals on the Delaware River waterfront. She has also worked extensively in concert, theatre and special event production and marketing for commercial as well as non-profit concerns. More information about Erin can be found at http://erinriley.com.

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