From NFL to SEO.
I’ve played football all of my life. I know all of the ends and outs, tips & tricks, and all the moves…..and I’ve learned from some of the best…..Randy Moss & Chris Carter. Who better to learn from if you play wide receiver?
How does this relate to SEO? Well these guys taught me things about the game that very few knew about. Of course they were naturally gifted with unbelievable talent, but they still had a few tricks up their sleeves.
When I left football four years ago and entered into the field in which I actually went to college for…..Web Design & Marketing…..I set the goal high, as I did with football. The longer I am in this world of Web Design and SEO…..the more I draw comparisons between the NFL industry and the SEO industry….and the main comparison is COMPETITION.
If there were no competition then SEO would not exist. There would be no need to optimize websites to beat out competitive websites for higher rankings within search engines….think about it. In the NFL, it’s all about competition mixed in with a little politics…of course. I had to compete for a spot wherever I went…whether at the wide receiver position, special teams, and sometimes in the lunch line during two-a-days.
Same goes for SEO and website building. Competing for the highest ranking within the search engines is an everyday thing. Something new happens every week in terms of SEO. Google changes the way it handles search results at the drop of a dime….but one thing that I’ve noticed that has never changed is it’s politics.
Google has some, if not most, control over the search results…and which websites rank highest. Same with the NFL…the politics play a HUGE role in terms of which players get picked to play at that level and which get thrown to the side…or in search engine terms….3rd & 4th page.
So how do you get in the line of the politics of SEO…or in Google’s eye. Well I learned that in football, you have to do something or be someone that stands out from the “COMPETITION”…
Well….they did something to standout somehow. With SEO, I’ve learned that a website that is popular, looks good, and is optimized according to the “SEO Standards” or Matt Cutts, has the best chance to be ranked high. So…how do I make my website popular?
Checklist for Popularity:
1. Submit to Major Search Engines…..you laugh, but some people don’t do this!
2. Submit to as many Relative Directories in your industry
3. Start a Blog…use Wordpress, Blogger, or a Search Engine Blog
4. Write Press Releases about your website and company
5. Use Social Media Sites: Twitter, Facebook, Technorati, YouTube…..Who doesn’t use these?
There are many different avenues to draw popularity to your website, which in turn will boost your rankings. These are just a few ways to get external links that point to your website. Google and other search engines love this…..politics and popularity. If you look popular….then you are popular within the search engines. Shhh…..that was free!
From NFL to SEO: There is no difference….just a little less sweat.
For more information please visit Jacob Brown Designs @ http://www.jacobbrowndesigns.com
Jacob Brown Designs - “The Michigan SEO Experts”
Novi, MI 48377
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Jacob Brown Designs is a full-service Graphic Design, Web Design, SEO/SEM Expert & Specialist, Search Engine Optimization comapany in Michigan.