PRLog - May 14, 2009 - PUTNEY, U.K. -- The new book “Understanding Indian Culture and Bridging Communication gap” authored by Subodh Gupta is released and available on Amazon, Barnes and Nobles, Waterstones and all other major online retailers.
In order to be successful, businesses in India requires a variety of new skills and sets of knowledge in comparison to that needed in the Western countries.
The working culture and day to day management style are very different from the Western style which leads to confusion. This is a practical book explaining about the Indian business culture and how to bridge the communication gap between India and the West.
People from different cultures behave differently, because of their different belief systems, socio - economic conditions, their customs, religion, surroundings, etc.
When working in a team with people from different cultures, it is essential to develop a sound knowledge of their culture, their habits, how they communicate with each other, the management style they are accustomed to, how they value their time, what motivates them, etc in order to succeed.
This book will help you to understand what motivates Indians, how they negotiate, where they spend most of their money, what the younger Indian generation wants, etc.
This book is primarily for westerners who are interested in doing business with Indians or who are already in business partnership with them and wants to understand Indian business culture.
It is based on real life experiences and will help you to understand Indian psychology which will make you more effective.
This practical book can certainly help you in avoiding the cost of expensive mistakes.
Some of the benefits you may drive from reading this book:
Understanding Indian culture and their psychology including:
•Perception of western women in Indians mind
•What motivates Indian’s?
•Negotiations in India
•Where Indians spend most of their life savings?
•Where do Indians save money?
•Festivals and their effect on business
•Drinking habits among Indian women
•Curiosity about westerners & personal space
•Obsession with western countries in Indians mind
•Topics you may wish to avoid discussing
How to bridge the communication gap between India & the West
•Difference in management style
•UK accents & difficulty for Indians to understand
•How Indians say No?
•How Indians indicate that they will be behind schedule?
•Some Unique Indian English words which confuse Western people
•Solutions for westerners in bridging the communication gap while dealing with Indians
This book is available for special discounts on bulk purchases (20 copies). Call us for special rates at +44(0)7966275913;
The author Subodh Gupta has worked for about 12 years in India as an entrepreneur, an engineer, a guest professor to various MBA schools and more than 4 years in the UK as a freelance trainer and consultant.
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Subodh Gupta has organized training workshops for various companies such as Oracle, International Data Corporation, Sapient, etc. in Delhi and London.