El Segundo, California – Murad, Inc. announced the launch of its new Active Radiance Serum designed to protect skin from environmental aging and brighten and encourage the repair of existing sun damage. Active Radiance Serum is the first product of its kind to include Murad’s Vitamin C technology which delivers 50 times the times the potency of prior generations – to improve skin radiance, help enhance collagen production and protect against free radical damage.
Active Radiance Serum prevents future damage and reverses existing damage brought on by environmental aging. Active Radiance Serum neutralizes free radicals to improve dull, uneven skin, due to hyperpigmentation while helping to reduce fine lines and wrinkles. It prevents additional cellular DNA damage by increasing the skin’s cellular defense system and promotes new cell growth.
It is clinically proven to firm skin up to 64% in 15 minutes and to brighten and renew the skin in one week by improving natural radiance and clarity.
Active Radiance Serum smoothes the skin to restore a youthful texture and tone and contains:
• Murad’
• Ectoin - Jump starts the cellular defense system by helping cells resist drastic environmental stresses including UV exposure and chemical aggressors
• AHAs and Myrtle Extract - Encourage new cell growth and help boost cell vitality
Murad Active Radiance Serum is available as of May 1st, 2009 for $89.00 in a 1 oz bottle. It should be used everyday after cleanser or toner. For best results wait one minute before applying Murad sunscreen or moisturizer.
Murad Active Radiance Serum can be purchased on Murad.com, Murad Inclusive Health Center & Spa, Sephora, Utla and other leading salon and spa locations.
Murad Active Radiance Serum helps undue the damage of the sun and promotes younger, brighter looking skin.
For more information and product testimonials visit www.murad.com.
About Murad:
Murad was founded in 1989 by Howard Murad. M.D., one of the world’s foremost authorities on skin health and a pioneer of the clinical skin care movement. All Murad products are based in The Science of Cellular Water, Dr. Murad’s unified theory of health and aging.
The Murad brand includes 88 consumer products and 45 professional products sold in 45 countries. Murad is the #1 selling clinical skincare brand at many locations including Sephora and Ulta. Known globally for high performance topical and internal skincare, Murad has grown by producing innovative products that meet the needs of its customers.
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