“Fine Cooking is about the hows, and whys, of cooking. We go way beyond just recipes and “what’s for dinner”…helping cooks at all levels make good decisions about buying and preparing food and bringing out the cook in each of them,” according to Sarah Breckenridge, FineCooking.com managing editor. “There is a lot of give and take on our site with recipe sharing, conversations, comments and a lot of good feedback about what readers will actually cook, ingredients they’re interested in using, their likes and dislikes – all great insight for making Fine Cooking a bigger part of their lives. The site redesign will further enhance those connections.”
• Major content areas are visually more exciting with mouthwatering food imagery and enticing ways to join in hot community topics.
• Site architecture pillars: Recipes; How To; Ingredients;
• Audience engagement is enhanced through customized advertiser programs created for food, appliance, cooking equipment, wine & spirits and other culinary product marketers.
• Community related activities like Contests, Challenges and Gallery postings will have greater importance and visibility on the home page and play a more important role in integrated advertiser programs.
“FineCooking.com incorporates both ad-supported and paid content business models. Our paid-membership Cooks Club is a rare online success story among publishing brands,” said Jason Revzon, VP Taunton Interactive. “In a world where people can go to thousands of websites that give away recipes and everything else for free, Fine Cooking provides a level of online content, expertise, benefits and interactivity that our highly engaged members are willing to pay for.”
Increasing its monthly traffic to 2.2 million page views and 400,000 unique visitors, FineCooking.com posted gains of 105% and 62% respectively on a year-to-year basis and is poised to attract an even larger, loyal audience of passionate cooks in 2009.
# # #
About Taunton Press
The Taunton Press, www.taunton.com, has been a trusted source of valuable information and inspiration on the house and home, including home building and design, gardening, woodworking, fiber arts and cooking since 1975. Millions of professionals and consumers purchase Taunton's books, magazines, DVDs, and use its Web sites to improve their skills and expand their horizons. Taunton Press is a privately held multi-media publishing company headquartered in Newtown, Connecticut.