Handmade traditions and technological innovation represent the company’s strengths. It has specialised in cashmere on the market since 1951. The homepage of the new online shop Coducci Cashmere, with elegant and modern graphics to match the style of the product, presents a drop-down menu providing access to the four lines of the catalogue: articles for women, men and children and home accessories. The windows contain four previews of the articles highlighted as new arrivals for the season.
Each garment and accessory is enriched by six images that allow the user to observe the models and high quality yarns used in detail (all of Scottish and Italian origin). The magic zoom technique also allows the image to be enlarged automatically by scrolling across it with the cursor.
Thanks to the extremely easy navigation, visitors to the shop can interact with the various items of clothing as though it were an actual shop. There is a table under each article with the main measurements of the garment in both cm and inches and a link to a guide within the website showing how to take the measurements of an item already owned in order to identify the correct size easily. Ordering and purchasing are also simplified by special tables for men and women with the international size conversions.
The delicate and warm tones of grey, beige and maroon are the colours that dominate the graphic design which has fully succeeded in using the web to communicate the essence of the brand and handmade quality of the product.
For further information, please visit http://coducci.com/
