The report “Direct-To-
According the new 336 page report the current marketplace for direct-to-consumer (DTC) genetic testing is very dynamic and fluid. At least 42 DTC genetic testing companies have been identified to date, and additional market entrants are likely. However, firms marketing and selling genetic tests DTC have numerous factors to consider.
Genetic testing has come a long way since development of the first genetic test in 1963. According to the National Institutes of Health, almost 1,500 genetic tests are now in use. Under the traditional business model, tests are performed with a physician's involvement, from ordering the test to communication of its results. But with the confluence of the Internet and completion of the Human Genome Project, the procurement of genetic tests is migrating from health professional-
Marketing and selling genetic tests directly to consumers not only adds a new business model that can exclude the consumer's physician but raises scientific, regulatory, and even ethical issues. Direct-To-Consumer Genetic Testing: Business Prospects in the United States aims to sort out these complex issues surrounding the consumer business of scanning or sequencing genomes for health-related genetic information.
The report “Direct-To-
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