Insurance Marketing Strategies for the Recession

PRLog (Press Release) - May 13, 2009 -
OMAHA, Neb. – When asked to identify the No. 1 most challenging aspect of selling insurance, 67% of agents responding to Agent Media’s 2008 Brokerage Study said prospecting for new business.

With its latest white paper, “Recession-Proof Your Business: An Agent’s Guide to Marketing During the Downturn,” Senior Market Sales explores some of the reasons why so many insurance agents struggle with new client acquisition and attempts to offer some practical strategies and systems to help overcome these challenges. Agents who are interested in learning more can download the white paper at http://www.SeniorMarketSales.com/pr02.

“Marketing and prospecting for new clients is a challenge, whether you’re in a recession or not,” said Sam Halpern, Director of Internet Marketing for Senior Market Sales. “What we focus on in the white paper is offering agents ideas for how they can market smarter and more efficiently on a budget, and actually emerge from this recession stronger than they entered it.”

“Recession-Proof Your Business” identifies five main areas most insurance agents could improve their marketing efforts and offers actionable steps they can implement for little or no cost.

o   Developing a Marketing Plan
o   Choosing the Right Marketing Tactics
o   Establishing an Online Presence
o   Reaching the Right Prospects
o   Optimizing Leads

“The thing that we preach in all of these areas is to have a systematic approach,” Halpern said. “Don’t just wing it and then wonder why you did or didn’t get results. ‘Recession-Proof Your Business’ shows agents how to develop a plan and a system that will allow them to measure their results and improve over time.”

The free white paper “Recession-Proof Your Business” is available to download at http://www.SeniorMarketSales.com/pr02. Agents who download the white paper will receive an invitation to Halpern’s next webinar on generating Internet Leads.