AdMob takes home the overall winner trophy at visiongain's MAMAS awards

PRLog (Press Release) - May 13, 2009 -
The MAMAs conference and awards dinner was a resounding success at the prestigious Charing Cross hotel with AdMob taking home the overall winner trophy.

“MAMA 2009 has been an extraordinary event allowing me to meet and network with leading industry experts from all over the world in just one day" said Alexander Trommen, CMO, United Mobile AG.

Jumptap, gold winner for the category of Best network for delivery of mobile advertising and marketing were thrilled with their winnings: “Mobile advertising’s ROI and future success are tied directly to the ability to target audiences with relevant ads,” commented Dan Olschwang, President and CEO of Jumptap. “ This gold award acknowledges our key differentiators - search heritage, deep trusted relationships with global operators, and laser focus on developing advanced targeting technology built specifically for mobile.”

MAMAS 2009 winners

Best creativity or innovation in mobile marketing and advertising

Gold     -  Turkcell for Tone & Win
Silver    -  2ergo for Mobile Site Builder   
Bronze  -  Prim’Vision for Prim’Mobi

Best use of mobile in driving new revenue and sales

Gold     -   Upstream for Skill-Based SMS Mega Promotion
Silver    -   UNKASOFT ADVERGAMING for Advergaming On The Fly
Bronze  -  IMI Mobile for mVaayoo

Best ad-enabled application

Gold     -  Prim’Vision for Prim’Mobi
Silver    -  IMI Mobile for Ad-Ring
Bronze  -  Javna Mobile Media Network for JMN Mobinet

Best network for delivery of mobile advertising and marketing

Gold     -   JumpTap for JumpTap Premium Mobile Ad Network
Silver    -  Turkcell for Permission Database
Bronze  -  BuzzCity for BuzzCity Mobile Internet Advertising Network

Best location-based advertising technology

Gold     -   Useful Networks for AdWhere Location-Base Advertising Platform
Silver    -  Marvellous Mobile for Adidas Marathon Tracker
Bronze  -  Incentivated for Terminators: Terminate-a-mate.com

Best Integrated & cross platform strategy utilising mobile marketing

Gold     -   2ergo for Army National Guard “Warrior” Campaign
Silver    -  Netxcell for Mobismart
Bronze  -  Javna Mobile Media Network for MobiAd

Best billing provider
Winner - txtNation for mENABLE Widget

Best use of mobile in brand building
Winner - Marvellous Mobile for Diet Coke Silver Room

Best viral aspect to a campaign
Winner - Inside Mobile for Reebok You Got Rondo’d

Best mobile advertising & marketing company of the year
Winner - AdMob

For press photos of the event please look up Flickr link:

http://www.flickr.com/photos/24757087@N02/sets/721576180 ...

And to order your event photographs please contact:

sara.peerun@visiongainglobal.com



ENDS

Notes for Editors

About visiongain
Visiongain is one of the fastest growing and most innovative independent media companies in Europe. Based in London, UK, visiongain produces a host of business-2-business conferences, newsletters, management reports and e-zines focusing on the Telecoms, Pharmaceutical and Defence sectors.

For further information contact:


Sara Peerun
MAMAs Awards 2009
Email: sara.peerun@visiongainglobal.com
Tel: +44 (0) 20 7336 6100
Fax: +44 (0) 20 7549 9930