Cut marketing at your peril, Marketing Donut experts advise

PR Log (Press Release) – May 12, 2009 – Cost cutting is a big topic in today’s business environment, but global business experts warn that cutting back on marketing could spell danger for many small businesses. How do you know if this applies to you? And what should you do about it? Log on to Marketing Donut, a new, free marketing resource for small business that’s backed by Google and Royal Mail, and find out.

Marketing Donut’s comprehensive collection of marketing strategy resources includes a series of short, easy-to-watch video interviews with world marketing experts provided by yourBusinessChannel.  So what advice do the world’s leading marketing minds have for small business people about marketing in a downturn?

The message is that when times are tough forget marketing at your peril. Now more than ever is the time to really focus your marketing efforts and go after business. In particular, the business experts stress the importance of measuring the returns on your marketing investment and directing resources towards small business marketing channels that really work. After all, a pound spent on marketing is not wasted if it generates ten pounds of profit.

So what should a small business person do next to make it happen in their business? The good news is that as well as high level business advice, Marketing Donut is packed with practical, free resources that cover every aspect of developing and implementing a small business marketing strategy. Among the resources available are useful tips about staying ahead of the competition, as well as tools to help survey your customers, and much more.


The Marketing Donut is at www.marketingdonut.co.uk

Further information:
>> visit http://marketingdonutblog.co.uk
>> contact Mick Dickinson, BHP Information Solutions, tel: 0117 904 2224 or info@marketingdonut.co.uk