Mintz & Hoke Partners with ExactTarget

PRLog (Press Release) - May 12, 2009 - Mintz & Hoke Communications Group (Avon, CT) has partnered with ExactTarget (Indianapolis, IN), an experienced leader in email marketing, to provide clients with enhanced e-marketing services.

According to Mintz & Hoke’s Chief Technology Officer and CFO Ron Perine, more agency clients, including business-to-business clients, are communicating through email and emarketing programs.  “We’re handling a large volume of email content, design, distribution and reporting,” says Perine.  “It’s time to take our capabilities and clients to the next level.  So we chose the industry leader.”

Perine says one of the services that attracted Mintz & Hoke to ExactTarget is reporting and data analytics.  “One of the benefits of email is tracking.  With ExactTarget, we can give our clients fast and easy access to a complete range of data and help them make their email efforts more effective and efficient.”

Mintz & Hoke Communications Group is a branding and marketing communications agency offering strategic services; communications planning, creative and content development and production; and program implementation through digital and traditional media channels.  Mintz & Hoke has been named one of the Top Business-to-Business Agencies of the Year for the last five years by BtoB Magazine.  For more information, visit www.mintz-hoke.com

CONTACT: Mary Farrell, Mintz & Hoke
            maryf@mintz-hoke.com
            860-679-9725

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Mintz & Hoke Communications Group is a branding and marketing communications agency offering strategic services; communications planning, creative and content development and production; and program implementation through digital and traditional media channels. Mintz & Hoke has been named one of the Top Business-to-Business Agencies of the Year for the last five years by BtoB Magazine. For more information, visit www.mintz-hoke.com