Spring - Summer 2009 Trends from The Savile Row Company

PR Log (Press Release) – May 12, 2009 – Wondering what’s in style this season? Here’s our list of trends for Spring – Summer 2009. We have listed what we see as four key trends for this summer. This summer, the focus is on colour, bold patterns, and sophisticated styles.

Watch our Spring Collection video at http://www.youtube.com/watch?v=vQvlfThcu5Y

1. COLOUR
The most important statement for the season, as the palette comes alive with a full range of blues, a bold, fresh group of accent colours, and a counterbalancing group of neutrals. These stronger levels of colour are used with confidence and not just as accents.
The strong palette is given more emphasis by a range of simple, bold, single colour and white stripes and checks.

2. CLASSIC CITY FORMALS
The Bengal reigns! Classic city is defined by simple, bold stripes and ginghams, in a full spectrum of colours. Fresh and sharp with a crisp white ground or strong colour ground with white stripes, a simple, strong statement.  
Generally, the collection does focus on the cleaner, simple single colour designs and offers a wider range of colours for each design. Styling is kept ultra classic, and features the statement white collar and cuff shirt.

3. MODERN SLIM CITY
Using the same palette, a slimmer fit and a slightly younger, more modern attitude to pattern and styling, we have a range of the same simple classic shirts but with a more fashionable point of view.
Slimmer body fit is matched with a slimmer tie and some more pointed collars. Both the strong colours and the neutrals are important for this story, but the main focus is colour.

4. SUMMER WEEKEND
The boldness and simplicity of colour and pattern are perfect for a strong story of designs intended for casual weekend wear. Bold stripes, large ginghams and Madras inspired checks and plaids in all the colours for a fresh, sharp statement look that captures the colour and lifestyle of the Mediterranean.
A more relaxed style, and with a strong button down statement, this style translates easily into jersey stripes - simple and clean.

Get all these looks! Visit http://www.savilerowco.com/ for some great summer deals!

The Savile Row Company offers expertly tailored products for Men and Women. Discover a wide range of formal shirts, blouses, business suits and ties as well casual wear spanning jackets, trousers, weekend shirts, knitwear, polos and sleepwear.

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