Infiniti of Scottsdale Wins Industry Website Award for infinitiofscottsdale.com

PR Log (Press Release) – May 11, 2009 – Auto Dealer Monthly, a leading car dealership trade publication, annually gives national awards to web providers, recognizing the best technical assistance providers available in the industry. But the most sought after awards go to dealers, recognizing auto dealerships with outstanding internet presence.  Award categories for the dealers are varied, ranging from those internet dealers with the highest sales volume to those with the best websites.  

The websites are judged strictly on several criteria categories. First, the websites must operate flawlessly. Pages must always load, security certificates must be current and navigation must be seamless among other basic website functionality issues.  About half of the thousands of websites evaluated did not make the first cut.  

The next level of judging takes website content into the mix.  Quality of text and image content is included. Default pages and inventory search and detail pages are inspected. Number and quality of vehicle photographs is judged. Relevance of copy is evaluated. Depth of information and level of interest to auto shoppers is considered.  Auto Dealer Monthly http://www.autodealermonthly.com/ used a team of 10 people of varying ages and varying web car shopping experience to do the subjective portions of the judging.

The final criteria category was the SEO characteristics and searchability of the website.  In order to make it to the top, each website had to rank well in Google Search and had to have superior search engine organic results - so that shoppers could easily find the dealership's online marketing portal.

Infiniti of Scottsdale announced a 100% commitment to the internet as its sole marketing arena in December 2008. (See:  www.prlog.org/10157410-infiniti-of-scottsdale-elite-arizona-luxury-car-dealer-presses-commitment-to-internet-marketing.html ) .  Despite the announcement, Infiniti of Scottsdale had been developing its web presence for several years, and  http://www.infinitiofscottsdale.com , the Arizona dealership's main website has been the central focus of its management's attention.  That announcement coincided with the move by the dealership to eBizAutos.com as its website host. Then, Ken Schatzberg, Scottsdale Infiniti's long-time Operating Partner said, "We chose eBizautos because we had used them for our used car inventory data feed for two years and they demonstrated a genuine understanding of the car business today and its dynamically changing merchandising requirements.  We studied other sites that eBiz had developed and currently hosts, and what we saw made an otherwise difficult decision much easier.  Our previous website designer and host did a great job, but we're committed to going to the next level. We like working with great people, cutting edge creativity and a very responsive custom web provider.  We have great confidence that we won't lose a step with our new internet partner.  More than that though, we look forward to the improvements that eBiz's depth of experience will bring us."  eBizAutos:  http://www.ebizautos.com

Today, in reacting to the Auto Dealer  Monthly Award announcement, Schatzberg added, "Our Internet and Marketing Manager, Mal Kenney, really enjoys his job.  He's the main guy who has helped us make this happen. In the short span of three years he has progressed from luxury car salesman to to a guy who gets calls all the time from other dealer's people looking to learn from his internet expertise. I have always wanted this store to have a great website.  Today, we have that and more.  We are proud to have the most-visited Infiniti dealer website in the world.  Despite the huge turndown in the car business, our business continues to hold its own because of the dominating web presence that Mal and his team of 3rd party providers have built for us."

Infiniti of Scottsdale is proud to be the highest consumer-rated Infiniti Dealership in America today. Dealerrater ( http://www.dealerrater.com ) provides an independent resource for customers to rate their car dealership experiences and Infiniti of Scottsdale's rating is available there.  

IOS's original building, on McDowell Road near their current location, was built in 1988 and was the first Infiniti building in the United States. IOS was among our Brand’s American pioneers. Right from the beginning 20 years ago, it has been Infiniti of Scottsdale's mission to be the most trustworthy source anywhere for the best that Infiniti has to offer – Infiniti vehicles, service, parts and warranties.

Today, their central location remains a big advantage. They are easy to get to from anywhere in the Phoenix metro area. There’s easy access to both the 101 and 202 freeways. IOS is 5 short minutes from the airport. Although Infiniti of Scottsdale is the oldest Infiniti location in America, they remain the most accessible in Arizona.