To help improve public relations and marketing efforts during a recession, Insight Marketing, LLC, is offering two free articles on its Web site, http://www.imipr.com. The articles, available as PDF files on the company’s home page, are titled, Fighting the Recession: a Brief Guide to PR Tactics and their Cost-benefit Advantages and Six Tips for Fine-tuning PR Efforts During an Economic Downturn.
“These articles show PR, marketing and sales personnel how public relations can provide a smarter return on investment by maintaining brand awareness and supporting sales activities at a lower cost compared to advertising,”
Topics covered in the two articles include how to measure the “advertising equivalency”
