Throughout 2008 a series of adverts on Yorkshire TV shot Andrew Glover, the face of the advertisements to fame in the Yorkshire region. With the catchphrase, 'You better be quick, these deals can't last forever', Conservatory Outlet promoted a series of special offers on their conservatories and energy efficient uPVC windows.
The emphasis was on encouraging customers to visit the Conservatory Outlet showrooms in York, Harrogate, Wakefield, Mirfield and Leeds. Also, the adverts drove traffic to the website and telephone enquiries to the call handling centre in Leeds.
The adverts were soon rolled out to the Granada TV region with Chris Mitchell fronting this regional campaign. The format was the same, but with different offers for the conservatory showrooms in Preston, Kendal and Holmes Chapel.
http://www.conservatoryoutlet.co.uk
Matthew Glover, the Managing Director of Conservatory Outlet explained, "Although its not cheap to advertise on ITV, we have found that our formula of having a front man explaining the latest special offers really drives interest to our website and showrooms. So, we are extending our campaign further."
The company has committed to continuous advertising every month, with a high density campaign over the summer months to take advantage of the peak conservatory buying market, and warmer weather. The latest advert includes a massive 35% off contemporary orangeries and conservatories, with only a £99 deposit to secure the order, and buy now pay in 12 months facility. Interest free credit is also available.
The TV advertising is backed up by a strong internet marketing strategy with lead generation through pay per click and search engine optimisation strategies. The main Conservatory Outlet website is highly user friendly, with plenty of quality content about the latest contemporary conservatories, uPVC windows and doors.
Conservatory Outlet regularly install over 40 conservatories per week throughout Yorkshire, Lancashire, Cheshire, Cumbria, Shropshire, Mid Wales and South Wales. They currently have 12 conservatory showrooms in York, Harrogate, Leeds, Wakefield, Mirfield, Kendal, Preston, Holmes Chapel, Oswestry, Newtown, Pontypool and Raglan Garden Centre.
