Mobile value added services in India poise to witness significant growth in future
We launches its Mobile Value Added Services (MVAS) report covering VAS as an alternative source of revenue. Operators have shifted focus towards providing these services in a market which has observed falling ARPU’s. India’s telecom industry has shown strong growth. The primary reason for increasing revenues in this sector is due to the rise in wireless subscribers. Mobile phones are becoming more affordable and are viewed as a necessity today for instant communication. However, over the years the average revenue per unit (ARPU) accruing to operators has been falling, shifting emphasis to alternative means of revenue generation. This has led to growing interest in the mobile value added services (MVAS) market which is forecasted to grow by 39% annually from 2007-11.
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We the knowledge consulting solutions company, announces the launch of its MVAS report covering a segment of the telecom industry which is forecasted to grow substantially. The availability of affordable mobile handsets coupled with the changing perception among consumers provides tremendous opportunity for investments in this segment. The report provides a snapshot of the MVAS market in India, including the market size and growth figures. The revenue sharing model across the value chain as well as the applicability of the various delivery platforms has been highlighted. Industry drivers such as increasing consumer demand, a growing medium for advertising, rising demand for regional content, growing rural market, declining ARPU, rising mobile tele-density and the introduction of 3G based applications are discussed. Challenges identified include a biased revenue sharing model, lack of awareness among consumers, dominance of prepaid customers, lack of copyright protection and authentication standards and feature rich handsets being beyond the buying power of users.
The report identifies the existing trends in the Mobile VAS market including increase in PE/VC investments, growing demand for mobile music and mobile gaming, partnerships between mobile manufacturers/
The existing trends in the market have been identified. The future outlook section discusses the various services that are forecasted to grow coupled with their applicability and the corresponding user base. Competition covers the brief profile of the key players in the market including the business outlook for each player.
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