It’s cheap. It’s direct. In other words, it’s a golden marketing opportunity – but one that few small businesses get right. It’s a pity because implementing a successful email marketing campaign isn’t rocket science and the results can be spectacular, as new marketing resource Marketing Donut reveals.
Of all conventional marketing mediums, email marketing offers the highest return on investment. Done well it’s a very easy and effective strategy to communicate with customers and secure repeat business.
Unfortunately its very convenience means that email marketing is one of the most abused marketing strategies around. A scan of most people’s inboxes unearths a litany of email marketing sins: spelling mistakes, irrelevant content, links that go nowhere and design that doesn’t display properly – all mistakes that are guaranteed to annoy the very people you are trying to engage.
“Take care not to consider email low value just because it’s cheap,” warns smartFOCUS DIGITAL’s Tim Watson on Marketing Donut. “Do email badly and it will be detrimental to your relationship with your customers.”
For small businesses who want to get more out of email marketing, Marketing Donut walks you through the nuts and bolts of establishing an effective email marketing campaign. The resources on the specialist small business marketing site cover issues such as design, distribution lists, measuring the results and staying on the right side of the law. It also offers valuable advice on perhaps the most critical element of all: content that turns people on, not off.
The Marketing Donut is at www.marketingdonut.co.uk
Further information:
>> visit http://marketingdonutblog.co.uk
>> contact Mick Dickinson, BHP Information Solutions, tel: 0117 904 2224 or info@marketingdonut.co.uk
