'Bricks and mortar' appliance outlets are struggling in the internet age, due to the ease and choice of online shopping. Buying appliances in the past almost always involved a trip to a local showroom, and the retailer would get the sale. The way shopping has evolved in the last decade, due solely to the internet, has brought about a new generation of consumers who buy appliances through an internet store.
Braeg Heneffe, general manager of Internet Kitchen Appliances, points out it isn't just about seeing products, but also the practicalities:
He went on to add: "When you have a new kitchen, there are so many things to think about, sometimes it's simply much easier to buy appliances on the internet."
