Is Google Analytics really the best?

PRLog (Press Release) - May 08, 2009 -
Mark8t.com, an e-marketing solutions provider offering a free blog for small businesses and part-time webmasters, today announced  the launch a comparative study of the best free web based analytics solutions. Web analytics is more than just counting hits. Web Analytics is a growing industry where the goal is to find the best way to measure a visitor’s journey once they arrive at a website until they leave it. For the most part, the focus of the industry is web based solutions, and there are dozens of providers offering both paid and free products. “To date, there has been no free comparative study of the free web based analytics solutions. Most webmasters can agree Google Analytics is a great product, but the question is, how accurate is it? Are there any other comparable free solutions?” Asks James R. Plato, VP of Marketing for http://mark8t.com. He adds “Web Analytics is a big business, and a crucial part for the success of any online project. The truth is, most small time businesses can make do with the free options, but the choice can be overwhelming. Finding the right solution is crucial; because the data can help you gain important insights about your business. Most importantly, a web analytic provider needs to be about accuracy not about being pretty or having a cute name. That’s what where we hope Mark8t can add value to users”.

When you visits Mark8t’s microsite at http://analytics.mark8t.com/ your visit will be recorded by all 13 vendors (including Google), with data you can also see for yourself. As James notes: “The real beauty of our mircosite, is how those interested in finding the right product, can compare the providers live with the same visitor data, right from our site.” Mark8t has also seen some surprising results, according to James: “We found some of the smaller brands held well against Google Analytics. We were especially impressed by GetClicky and BLVD Status.” One of the additional features Mark8t will offer to those that subscribe is a free monthly newsletter tracking how the various solutions do. Their goal is to have a report ready by Mid June 2009, which will include an in-depth analysis of the data recovered during the time period, as well as a review of how the providers fared. For more info check out http://analytics.mark8t.com/about

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