The Power Behind a Recyclable Hanger

PR Log (Press Release) – May 08, 2009 – Concord, Ontario – Canadian company, E-Hanger, has created a 100% recyclable cardboard clothing hanger which will create extraordinary opportunities for the marketing industry, the fashion industry, the hospitality industry and the environmental industry, not to mention end consumers across the country.
“In a world where we are crowded by advertisements each day, businesses are continually searching for new and clever ways to market themselves,” explains Andy Fannis, Managing Director of E-Hanger.  “The E-Hanger contains advertising space directly on the hanger, where companies can promote themselves through graphic designs and effective copy, all of which is printed using 100% eco-ink vegetable oil.”
The E-Hanger advertising medium is not only a creative marketing ploy, but also a clever positioning tool for advertisers to be portrayed as supporters of the environment – a huge plus in the eyes of buying customers.
The fashion industry in Canada extends to individual boutiques, brand name store fronts, discount outlets, and retail clothing stores in the numerous malls peppering each of the country’s provinces.  E-Hanger will allocate a preset number of its recyclable hangers to each location free of charge, with future plans to eventually replace every environmentally harmful hanger, with a new e-hanger.  Each fashion store will be able to show its environmental support to its customers by hanging articles of clothing on fully recyclable hangers.
Hotels, motels, and resorts are big commercial users of wire and plastic hangers both in their staff areas and in the room closets of guest rooms.  By making a switch to e-hangers, the particular hospitality location will be portrayed as ‘pro-environment’, contributing to an overall positive image for its travelling guests – many of whom will, consequently, be more inclined to return.
“Our recyclable e-hanger will be available for sale to end consumers in selected retail stores throughout Canada,” Andy Fannis says, “and we will continue to roll out our product in additional stores in the months following our initial launch.”  Consumers will not only be able to purchase the e-hangers in stores, but with E-Hanger’s additional distribution channel to dry cleaners and laundry outlets, consumers will be sent home with 100% recyclable hangers for their clothes, instead of harmful wire or plastic ones.
Every year in Canada, tens of thousands of wire and plastic hangers are dumped in landfills where they can take hundreds of years to decompose.  E-Hanger was established with the core purpose of replacing all wire and plastic hangers with recyclable, biodegradable, and eco-friendly e-hangers.  Andy Fannis notes that, “with mass distribution to dry cleaners, Laundromats, retail clothing stores, and hotels across Canada, the reduction in our carbon footprint and in our unnecessary waste, will be considerable.”
Andy Fannis states enthusiastically, “given the e-hanger’s enormous potential to make a positive impact on Canada’s environment, we believe that with the right business plan, remarkable results will be achieved.”

For more information, please visit www.ehanger.com