Women Intelligently Networking (WIN!) hosts sold out event featuring Forbes.com marketing experts

May 8, 2009 - PRLog -- On Thursday, May 7, Charlotte-based Forbes.com marketing experts and authors Lena Claxton and Allison Woo spoke at a sold-out luncheon in Marietta, hosted by Women Intelligently Networking (WIN!), about the 7 steps for a strong new media foundation.

As social media quickly emerges as one of the most cost effective forms of marketing, Woo and Claxton emphasized that one must have a solid foundation for any marketing campaign. One valuable tip that was shared was the importance of businesses properly understanding the demographics they are targeting. Especially with new media, businesses need to ensure their message is clear for that target market and that they are using the right social media tools to reach those people. Most importantly, a marketing plan covering new media implementation is vital.

The event was organized by Taryn Pisaneschi, founder and President, of Women Intelligently Networking (WIN!), Atlanta's premier organization for professional women committed to helping women influence the direction of their business through networking.

Pisaneschi is passionate about giving professional women the tools and support to better understand and leverage the power of networking. "Through my experiences as a capital fundraiser for the United Way as well as at the Georgia State Capitol, the importance of leveraging relationships became glaringly apparent. By being able to understand how to establish strong alliances and becoming a master networker and resource, I was able to quadruple my market share from my previous business. Through WIN, I am able to help participants better understand how to network. I simply love helping women grow their business and seeing the impact our events and organization on its members."

WIN meets weekly on Thursdays at The Spaghetti Warehouse at 2475 Delk Road, Marietta, GA 30067. The next two meetings will be on May 14 and May 21 2009 at 11:30 AM. For more information, visit http://www.win-atl.com. WIN is also hosting a wine tasting and networking event on May 19 in Sandy Springs at Likerish, a new woman-owned store specializing in green and eco-friendly products for the home and pets.

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About Women Intelligently Networking (WIN!): WIN, founded in March of 2007, is a premier networking community, currently based in Atlanta however spreading throughout the country, for professional women, entrepreneurs, sales executives and even business women in transition, who want to establish valuable connections, cultivate relationships, learn how to skyrocket their business through networking and referral marketing, and enjoy well structured networking events. Regular events include weekly networking luncheons, monthly events with keynote speakers, workshops such as The Art of The Referral and Credit911, evening social events and more.