Xtreme Lashes® Showing Profit During Recession

PR Log (Press Release) – May 06, 2009 – Xtreme Lashes®, http://www.xtremelashes.com, creators of semi-permanent eyelash extensions, announces the company is showing a profit during the current economic times. Xtreme Lashes provides the largest selection of the high quality lashes and specially-formulated lash extension compatible cosmetics, comprehensive training programs, seven day-a-week customer service support, and business and marketing support to its professional clients.

“Our clients say Xtreme Lashes is ‘recession-proof’,” says founder Jo Mousselli. “For thousands, Xtreme Lashes has become a profitable and luxurious niche service career. Others have reported that providing Xtreme Lashes is what has ‘kept their salon afloat’ during these hard economic times. Their clients are waiting longer between hair appointments, cutting down on their massages, performing their own home facials, but are saving their money to maintain their Xtreme Lashes Eyelash Extensions. Although they may be cutting back on their expenses, Xtreme Lashes is the one affordable luxury that they refuse to give up.”

Xtreme Lashes lash extensions are non-invasive, long-lasting and a virtually maintenance-free beauty treatment. The company has the highest safety and quality standards in the eyelash extension industry. Xtreme Lashes only trains licensed professionals in the health, beauty, medical or dental field to become one of its lash stylists. And, Xtreme Lashes is still expanding. Mousselli says the company attracts and hires passionate and driven professionals that thrive on being a part of a team of professionals where strong work ethics, originality, and opinion matter.

“We are not blind to the economic conditions. We realize that tougher times are ahead. However, our corporate culture is based on open and honest communication. I plan on keeping our employees abreast of the state of our company with open and honest communication,” says Mousselli.

The company recently implemented an open-book accounting system and an incentive program that is designed to give its employees a sense of ownership. Mousselli says the system has boosted morale and has given employees a sense of reassurance without a false sense of security. “I believe that Xtreme Lashes has remained viable and will remain viable because we are creating jobs and careers while remaining dedicated to quality, safety, and support,” says Mousselli.

About Xtreme Lashes
Xtreme Lashes was founded by Jo Mousselli, who prior to starting up the company, was a Registered Nurse. Mousselli started the company in her home a little over 3 years ago and is now in 50 countries, employs more than 40 staff members at its corporate office, 20 trainers nationwide and has trained more than 5,000 health and beauty professionals domestically in the art of eyelash extensions. Xtreme Lashes is now recognized as the global leader in the new and exciting industry of semi-permanent eyelash extensions.  For more information, please visit http://www.xtremelashes.com.

Contact:
Jessica Hanson
Public Relations Specialist
1-877-244-5274 x. 241
jhanson@xtremelashes.com