Online car insurer swiftcover.com says that 'Iggy Pop will return' following the adjudication by the Advertising Standards Authority (ASA) that upheld viewer complaints over its 'Get a Life!' television adverts featuring the punk icon.
swiftcover.com says that not only have the Iggy ads been a huge success, helping to push sales up by almost a third in the first quarter of 2009, the interest shown by musicians has prompted the company to make its insurance available to musicians for the first time.
Tina Shortle, marketing director of swiftcover.com, says: “Iggy Pop and swiftcover.com have made motor insurance interesting for a change, increasing awareness of swiftcover.com and sending our sales soaring by almost a third, so we would be crazy to lose Iggy.
“However, we appreciate that some musicians were disappointed that they could not get ‘swiftcovered’
The ads led to a surge in interest in swiftcover.com and a 31% increase in sales in the first three months of 2009 compared with the same period in 2008.
swiftcover.com is the UK’s only fully online insurance company, without time wasting call centres, so it is able to provide quotes in sixty seconds and keep car insurance costs down. Insurance is only available to UK residents.
For more information on Swiftcover car insurance, visit http://www.swiftcover.com/
