Bristol, UK - A new fashion event is set to put the world of plus size modelling in the limelight and will mark a world first. The Full Figured Fashion Week, scheduled to be held in New York in late June 2009, will bring together independent designers, models, retailers, and industry businesses for a first of its kind celebration of the curvier side of the fashion industry.
Full figured fashion is very big business these days. In the US for example, the 40 million women who are over size 14 account for a quarter of all clothing sales with the $25 billion they spend every year.
Meanwhile, plus size models like Crystal Renn and Velvet d’Amour have built very successful (http://www.modelsdirect.com/
The organisers of the Full Figured Fashion Week hope that the event will foster the further growth and development of the industry. They also hope that women who have previously felt that they didn’t fit the mould of the modelling industry will be encouraged to try their hand at pursuing a modelling career.
The three-day event will culminate in a catwalk show featuring collections from leading high-end plus size fashion boutiques, retailers, and independent designers.
Across the Atlantic, Managing Director of UK modelling agency (http://www.modelsdirect.com) Models Direct Damian O’Connor believes it his high time that an event of this kind was held.
“We’ve noticed that the demand for plus size models has increased at all levels of the modelling industry,” says O’Connor. “I put it down to the fact that advertisers and clothing retailers are increasingly recognising the importance of finding models that members of the public can really relate to.”
“The world of waif like high fashion catwalk models just doesn’t reflect reality for most ordinary people. So now advertisers are trying to find a model for their photo shoots that people will connect with,” he says.
Further links/information:
* To find out more about Models Direct: http://www.modelsdirect.com
* Find out about how you could become a model:
* To find a model for your business: http://www.modelsdirect.com/
Contact details:
Dave Chandler
Campaign manager
t +44 (0) 870 041 0459
dave@hubbub-
