Little dish is the 2008 winner of the ‘Best New Brand’ at the Marketing Society Awards for Excellence.
After the commercial success of sister initiative ‘Force For Good’ in 2008, which launched 11 campaigns all seeking to promote a message of social good, ‘Force For Enterprise’ will look to help businesses break into the TV advertising market in 2009.
VBS will seek to continue to lead the way in TV by collaborating with start-up businesses, entrepreneurs or those companies that don’t think they can afford TV advertising.
As with ‘Force For Good’, VBS will offer to match investment pound for pound, be flexible with new advertiser trading arrangements and create the copy to bring these bespoke campaigns to air.
For Little Dish, VBS will be motivated to aid brand success through a unique revenue share agreement.
The first Force For Enterprise campaign, created and planned by VBS, will promote the Little Dish range of healthy, fresh food for toddlers, which use only 100 per cent natural ingredients and are tested by kids.
Launching exclusively across the Nick Jr, Nick Jr 2 and Nick Toonster channels in May, the Little Dish TV spots targeting mums with toddlers will run in a cross section of programming, including segments featuring healthy eating messages.
Nick Bampton, MD of VBS said: “We’re proud of deals like this. Initiating creative business relations with companies like Little dish is important for the ad industry especially in the current market.”
Hillary Graves, founder of Little Dish said: “We are thrilled with this partnership. By working with VBS and their ‘Force for Enterprise’ campaign Little Dish has taken a huge step closer to achieving our vision of helping more kids in the UK eat fresh, healthy food.”
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