Pepper was awarded for their work on Hewlett-Packard (HP)’s monthly B2B e-newsletter “Technology at Work Product Specific Editions”. The campaign increased the overall engagement of the e-newsletter by providing commercial customers with content specific to their product ownership and decreased technical support costs by providing article tips on timely maintenance updates as well as content on how to decrease product downtime.
“This campaign impressed us because it’s a text book case on how to use dynamic copy to benefit your customers and prospects. And if you want further proof that targeted emails work, HP Technology [at Work]’s open and click-through rates enjoyed triple digit percent increases when compared to non-dynamic emails,” said MarketingSherpa award committee member.
The introduction of this product focused article-series within the e-newsletter helped HP showcase how the right content, to the right audience, at the right time could garner up to three times higher click-through-
“Pepper’s partnership with HP on this campaign was a key factor to its success,” said Catherine Howard, HP Technology at Work Program Manager. “Their collaboration with the HP marketing teams to provide relevant and applicable product content to our subscribers is impressive.”
As one of over 300 submissions, Pepper is pleased with the campaign’s overall performance and recognition as a winner of MarketingSherpa’
More award information is available on the MarketingSherpa website.
