New York, NY – [x+1], the leader in predictive marketing, announced continued strong growth for both its media and website optimization solutions in the first quarter of 2009. Total revenue increased more than 90% compared with the first quarter of 2008, exceeding the company’s expectations.
In the current market environment, as analysts continue to predict the weakest year for advertising spending in nearly thirty years, companies are under increasing pressure to be accountable for their marketing spend. As marketing budgets tighten and the emphasis continues to shift toward online advertising, demand has grown for [x+1]’s tools and services, which have proven to significantly increase online ad performance in Fortune 500 implementations.
The number of clients using [x+1]’s custom ad network solution and website optimization solution grew by 70% between Q1 2008 and Q1 2009, indicating that the revenue growth is attributable to both an increase spend from existing accounts as well as an expanding client base.
“[x+1]’s predictive response models enable advertisers and agencies to reach the right audiences with the right messages,” said John Nardone, chairman and CEO of [x+1]. “Not only do our clients enjoy higher ad response rates and a favorable ROI, they also understand the factors driving their success. As marketers are pressured to do more with less, they continue to turn to [x+1] for help navigating the new media landscape.”
[x+1]’s solutions are supported by its patented Predictive Optimization Engine (POE™), which leverages sophisticated mathematical models to make optimal segmentation and targeting decisions on websites and in external media campaigns. It derives actionable decisions from massive amounts of complex data.
For more information on the business benefits of Media+1, click here. To learn more about [x+1]’s site optimization solution, click here. For more information on [x+1]’s patented technology, including POE, click here.
About [x+1]
[x+1], the leader in predictive marketing, maximizes the return on marketing investment (ROI) of websites and digital media using its patented targeting technology. Providing the first end-to-end digital solution for advertisers and agencies, it optimizes engagement rates and lift conversion in both media and on websites. Its predictive marketing solutions enable automated, real-time decision making and personalization so the right advertisement and content is delivered to the right person at the right time. Top companies in financial services, telecommunications, online services and travel have significantly increased the performance of their digital marketing using the services of [x+1]. The company is headquartered in New York City. For more information, please visit www.xplusone.com.
