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Follow on Google News | ‘Media exposure via ‘Habbo Hotel’, ‘Second Life’ and the like!’Knexus Digital has teamed up with Mary Ellen Gordon, MD at Market Truths to provide insights on media exposure via ‘Habbo Hotel’, ‘Second Life’ and the like!
By: Knexus Knexus Digital, the essential digital marketing resource, has teamed up with Mary Ellen Gordon, MD at Market Truths (Market Research experts on Virtual Worlds), to provide insights on media exposure via ‘Habbo Hotel’, ‘Second Life’ and the like!said Mary Ellen. Ashmi Ahluwalia, Knexus Digital Product Manager said,“Leveraging Virtual Worlds has been a topic of great interest to digital marketers! We’re very pleased to harness these insights, together with our content expert, Mary Ellen Gordon, to deliver quality, actionable ideas and insights for Knexus Digital customers.” Knexus Digital users can review the insights and talk live online to our content expert on 20th May 2009 (15.00 GMT+1). She’ll discuss: - How much time do users spend in virtual worlds? - Does participation in virtual worlds increase or decrease exposure to or expectations of other forms of media? - To what extent is multitasking influencing the way people interact with media - What can the media habits of current virtual world participants (including children) tell us about how the media landscape may evolve in the future - The latest brand case studies & leading examples of best practice First time users of Knexus Digital can sign up for this complimentary live webcast at www.knexusgroup.com/ About Knexus Digital Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success. In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways. About Market Truths Market Truths provides state of the art market research and analysis including special expertise researching within and about virtual worlds. We take a customized approach to every project, applying the specific mix of methodologies and technologies best suited to each client’s unique objectives and circumstances. For more information about Market Truths, please see www.markettruths.com. Or see www.markettruths.com/ Market Truth Inquiries Mary Ellen Gordon Managing Director, Market Truths Limited t. 1800 254 1978 (US), 0808 101 1229 (UK), 0800 365 103 (NZ), +64 (4) 381 2324 (all other countries) e. m.gordon@markettruths.com Media Inquiries Sherlyn Lee Marketing Manager, Knexus Ltd t. +44 (0) 845 838 5316 e.sherlyn.lee@ # # # About Knexus Digital Knexus Digital, the essential digital marketing resource, delivers latest insights and market intelligence to leading global brands. We combine exclusive digital marketing content from leading experts with innovative productivity tools to drive success. In essence, Knexus Digital helps marketing teams acquire new skills and insights to adapt to a fast-changing marketplace. In the face of global competition and shrinking marketing budgets, we provide digital marketing solutions in quick, easy and cost-effective ways. End
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