Eco-friendly Toys Play Big Role in 'Mainstreaming Green' Push

May 5, 2009 - PRLog -- Calgary, AB - A trendsetting brand of huggable, lovable plush toy characters on a mission to keep the Earth happy, healthy and green are part of a natural shift toward widespread commercial and individual eco-consciousness. Rather than pay lip service to what previously was considered a sideline social issue, a growing number of people are taking stock in Earth-friendly alternatives across the spectrum of their personal and professional lifestyles - a push accented by the recent boom in demand for eco-friendly products, including toys.

Now available at select locations across Canada, the Idbids engage children in going green through colorful characters and activities that cleverly simplify a complex issue into something a child can understand."

The innovative thrust of eco-friendly brands like Idbids are quickly removing themselves from niche markets and broadening their scope into the automotive, home appliance, architectural and media industries - making the mainstream interest in green toy manufactures that much more legitimate. "It's hard not to see the shift from trend to lifestyle status everywhere, really," says Sarah Alvarez, co-owner of Idbids. "Though going green is hardly a new ideology, the impact of its application is being witnessed at unprecedented levels, and business concept licensing could play a major role that completes the 'mainstreaming of green.'"

Along with a storybook, field guide and an organic fabric cinch sack for the child to wear, the eco-friendly Idbids take children on a journey of discovery to learn the iddy biddy steps they can take to protect the environment, from turning off the water when they brush their teeth to picking up and disposing of trash - and remembering to wash their hands! When children finish all of the Earth-saving activities listed in the field guide, they, along with a grown up, visit www.idbids.com to be rewarded with a personalized Idbids Certificate of Completion.

"The first generation of Idbids - Scout the cloud, Lola the flower and Waverly the water drop - have enormous potential not only as eco-educators, who also happen to be adorable - but also as advantageous business partners capable of making inroads into countless industries," Smith says. "Not to steal from Scout the cloud too much, but the sky really is the limit for a brand with as many uses as Idbids. With the shift toward eco-consciousness, both personally and corporately, we're poised to develop immeasurable business relationships; enabled by the possibilities that licensing creates."

Idbids stays true to its eco-friendly promise by striving to make its products - from the plush toys to the packaging - using organic, recycled or eco-friendly materials. Co-owners Smith and Alvarez identified Under the Nile, for example, a free-trade manufacturer in Egypt, to craft the toys by hand using organic Egyptian cotton that is grown on-site.

The eco-friendly Idbids are now available in Canada through select retailers and on-line. For more information about Idbids, you can visit the Eco-Alberta Sales Agency website at: http://eco-alberta.weebly.com/idbids.html or www.idbids.com.

ABOUT IDBIDS, LLC
Idbids, LLC, headquartered in Atlanta, is the creator and owner of the eco-friendly Idbids characters - Scout, Lola and Waverly. The Idbids, through toys and licensed children's products, are designed to create awareness and inspire action. Their motto is "iddy biddy steps make a biggie big difference in keeping our Earth happy, healthy and green." Idbids strives to make its products using organic, recycled or eco-friendly materials.

ABOUT ECO-ALBERTA SALES AGENCY
Eco-Alberta is proud to be the exclusive Canadian Distributor for both IdBids and Isabooties. Based in Calgary, Eco-Alberta is a Natural Product Sales Agency that has found a niche in providing premium quality products and combining this with exceptional customer service. This combination is the cornerstone of our agency and our manufacturers.


MEDIA CONTACT:
Rob Siegmund
Sales Manager
Eco-Alberta Sales Agency
eco-alberta@shaw.ca

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Eco-Alberta is proud to be the exclusive Canadian Distributor for both IdBids and Isabooties. Based in Calgary, Eco-Alberta is a Natural Product Sales Agency that has found a niche in providing premium quality products and combining this with exceptional customer service. This combination is the cornerstone of our agency and our manufacturers.