Wallingford, CT- With the introduction of Internet-based coupons, the keyboard and mouse are replacing a pair of scissors for consumers who are trying to save money in retail outlets.
The number of Americans using online coupons rose by a dramatic 39 percent to 36 million between 2005 and 2008, according to a survey conducted by Simmons/Experian Research and Coupons, Inc.
To put the numbers into perspective, Coupons.com reports last month alone, there was a 192 percent increase in the value of coupons printed from its site, translating into $57 million in March, 2009.
“As Connecticut consumers look for ways to save money,” BBB President, Paulette Scarpetti states, “redeeming online coupons is growing. However, many coupons may not be as good a deal as they appear.”
Connecticut BBB offers the following tips on redeeming online coupons:
•If an online coupon is offered by a third party or affiliate rather than a retailer, it may require the consumer to sign up for additional services to redeem the coupon, and divulge personal information. Consumers may check the company out at www.bbb.org.
•Be wary of pop-up ad offers that require the consumer to immediately click on a hyperlink to redeem. Clicking on the ad may automatically sign-up the consumer for unwanted services and repeated monthly billing.
•Carefully read the terms of coupon use to ensure it may be redeemed at the store’s location. Some may only be used for online purchases.
•Some stores that are concerned about online coupon fraud may be reluctant to redeem them. BBB recommends contacting the store to find out whether or not a coupon will be honored.
•Be extremely cautious if a coupon offer requires a telephone call to the company to redeem the value of the coupon, and/or requires divulging personal information.
•Don’t assume all coupons are legitimate just because they may come from friends or family. Phony coupons are making the rounds via e-mail.
More advice on saving money is available at bbb.org.
