Top video recipe site launches on the iPhone App store

PR Log (Press Release) – May 05, 2009 – Lookandtaste.com, named by top UK tech magazine T3 as one of the top 10 most useful web services alongside the likes of gmail, flickr and the BBC iPlayer, today launched their video recipes onto the iPhone.

The lookandtaste.com iPhone application allows users to view over 250 video recipes and over 300 food glossary videos on their phone, on the move. The application will constantly update offering the user an ever increasing video cookbook on their phone with plans to eventually have over 1,000 recipes available on the popular iPhone. Seasonal recipes will be added at different times throughout the year making this application one of the most agile and useful on the market.

The iPhone application will be priced at $9.99 on the app store, which currently represents a price of 3 cents per video recipe available. Lookandtaste.com have also launched a free version of their application, with 20 of their most popular video recipes available for viewing, called Lookandtaste Lite.

Niall Harbison, chef and MD at lookandtaste.com, said “When we started lookandtaste we wanted to teach as many people as possible how to cook and with the release of our iphone application we’re reaching a potential userbase of over 21 million people’.

The iPhone Appstore has just surpassed the 1 billion downloads landmark and Lookandtaste hope to capture a significant portion of the iPhone app market with their innovative new application. Sean Fee, CEO of Lookandtaste, said “The Lookandtaste iPhone App is something we’ve been working on for a while and we really feel our product provides a perfect example of how useful the iPhone can be,  the appstore also provides us with a great platform to get our videos out to more foodies”.