How To Safeguard Your Business Over The Long Term? Ask Your Brand

May 4, 2009 - PRLog -- The Marriott Hotel and VenDan Events bring to the Brisbane business community an informative executive boardroom workshop, the first in their exciting new ‘Inform’ Series, which aims to address a number of crucial issues facing business owners who are looking to safeguard their businesses against long term damage or possible extinction from the (now officially titled) global recession – the worst we’ve seen in 60 years.

Their advice? Focus on your brand.

Your brand's value is more than any real estate, machinery, stockholding, inventory or vehicle fleets your company may count as assets. A successful brand establishes your relevance to and credibility with your prospective customers. Further, a carefully built and maintained brand is worth more in actual dollars than all the tangible assets put together and is what will reap monetary rewards if and when you're ready to sell your business.

Len Hannah, head of successful Brisbane based advertising and marketing consultancy, Interaction, is well versed in the benefits of branding, particularly in tough economic times.

“Companies that employ strategic tactics when it comes to branding their business will perform much better now and in the long run than those who scream “SALE SALE SALE!!” desperately and make other knee jerk, reckless price-driven sales decisions.

“If customers are familiar with, can relate to and trust in your brand, you will enjoy many advantages over your competition, especially when it comes to pricing. Why do you think people are prepared to fork out exorbitant amounts of money for bits of cloth with the letters ‘D&G’ written on them?”

With a long-standing Australian and international career in advertising and strategic marketing, Len Hannah has a strong belief in and passion for developing brands that are more than a one or two dimensional logo; creating ‘living’ brands with a human culture and character, that people can relate to, trust, develop a loyalty to, believe in, and ultimately, buy. Time and time again.

As guest speaker at the executive boardroom workshop, Len will discuss how shifting your focus to developing a Living Brand can assist your business in not just staying afloat, but actually gaining market share in these challenging market conditions.
For further information on The ‘Inform’ Executive Boardroom Workshop contact Liz Venzin on (07) 3821 4460 or email liz@vendan.com.au.

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VenDan Events & Speakers Management is a boutique Corporate Events Management & Speakers Management company based in Brisbane.

Managed by Liz Venzin, Liz says her driving ambition is “To help people in business connect and prosper through both effective and unique events”.

On a day to day basis, Liz and her team work with Brisbane businesses to create tailored corporate events, from small product launches to full-scale productions, by managing databases, sourcing interesting and high-level speakers, to working with events suppliers .