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Follow on Google News | EMG Receives Gold Hermes Award for 20th Century Fox ProjectEarthbound Media Group (EMG) was recently awarded a 2009 Gold Hermes Creative Award – the fourth time EMG has been honored by the Hermes Creative Awards competition.
“With a very tight, ten-day production timeline, limited budget and limited creative assets supplied by the studio, EMG was able to think big and deliver a successful buzz and viral campaign via social media, digital public relations and search engine marketing,” explained EMG Vice President of Entertainment Jayson Oertel. “In a matter of days, we were able to yield impressive figures that client Twentieth Century Fox was truly satisfied by. On behalf of EMG, I am extremely honored by this recognition. Simply put, the Hermes Award is a reflection of the innovation, quality and talent of our entire team.” Launched over Valentine’s Day weekend, the EMG-built I Love You, Beth Cooper website features a personalized movie trailer platform for viral sharing via e-cards, mobile phone and popular social media networks including Facebook and MySpace. The customizable trailer widget invites users to publicize their feelings of love, like, friendship and rejection to friends. Through the added bonus of personalization, users are able to tailor the content featured in a pop-up commentary format that simultaneously appears within the rolling trailer. Evaluated by the Association of Marketing and Communication Professional’ As a recipient of the Gold Award, EMG’s efforts were recognized for exceeding high standards of the industry norm in terms of quality, creativity and resourcefulness. Approximately 17 percent of the entries submitted won this award. To see the EMG-built campaign live, explore the official I Love You, Beth Cooper movie website at http://www.iloveyoubethcoopermovie.com. # # # EMG is a one-of-a-kind, technology-driven strategic marketing agency. Our singular goal is to evolve the digital and visual landscapes of business for corporations, brands and non-profits worldwide. As a leader in the marketplace, EMG has single-handedly set a benchmark for complexity, creativity and vitality in the solutions we have provided for both our partners and clients alike. End
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