El Camino Bike Shop (ECBS)
“Only 5% of the population of the United States rides bikes. El Camino Bike Shop and Electra Bike Company wants to make it easy for people to find out that you do not have to be young or an athlete to ride a bike,” says Dave Callender, marketing manager for ECBS. “If you have been thinking about getting on a bike, but not sure what kind of bike can provide you the comfort you want? Take our challenge and ride a cool Electra Beach Cruiser or Townie for an hour or two at no charge.”
Electra Bikes will be available for test rides between 10am and 3pm near MoonLight Beach (3rd & C st) in Encintas, California on Saturday May 2, 2009.



