Ashley Isham Is Samsung Style Ambassador

PR Log (Press Release) – Apr 30, 2009 – SINGAPORE- Samsung announced today, the appointment of internationally acclaimed fashion designer Ashley Isham as an ambassador for its newly launched series of LED TVs in Singapore. The locally-born, London-based designer, whose work has graced luminaries such as Princess Haya of Jordan, Dido and Kylie Minogue, will represent the consumer electronic giant’s new category of TVs as a Style Ambassador.

Samsung is currently collaborating with Ashley Isham and Lee Hwa Jewellery on a collection of three limited-edition Ultra^TOUCH mobile phone and accessory sets for a charity auction during the Audi Fashion Festival 2009 in support of Singapore Heart Foundation’s Go Red for Women campaign.

In line with this appointment, and as part of the Audi Fashion Festival’s fringe activities, Samsung will be supporting the Ashley Isham Red Carpet Exhibition with Lee Hwa Jewellery. The exhibition will be a showcase of Ashley Isham’s fashion creations that have been worn by royalty and celebrities such as Princess Zara Phillips and Mariah Carey for various red carpet occasions.

“I am delighted to be a Samsung Style Ambassador, because as a fashion designer, my appreciation for design goes beyond the drawing room, and is infused into my lifestyle,” said Ashley Isham, “Samsung products, such as its new fashionably sleek LED TV, allow me to be able to enjoy the best of technologies without compromising on the form factor.”

Ms. Irene Ng, Director for Strategic Marketing, Samsung Asia said, “Samsung and Ashley Isham share a common drive for excellence in design and fashion. This synergy makes Ashley Isham the perfect candidate as our Style Ambassador, as he represents the stylish persona that reflects the personality of our new LED TV series.”

The Ashley Isham Red Carpet Exhibition is open to public, and will be on display at Wisma Atria from 6 – 21 May, and at the Samsung flagship store at VivoCity from 22 May – 7 June 2009. Ashley Isham will also be making a special appearance as Style Ambassador for a Meet & Greet session for guests at the Samsung flagship store on 9 May 2009. The session is by invitation only.


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About Samsung Electronics Co. Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.


For more information, please contact:

Winnie Yee
Access Communications
DID: 65 9639 6159
winnie.yee@accesscoms.com.sg

Daphne Tan
Access Communications
DID: 65 9455 4417
daphne@accesscoms.com.sg

Daniel Goh
Samsung Asia
DID: 65 6833 3310
daniel.goh@samsung.com