ProNet is NBM’s Professional Network with an international reach that includes the UK, Western Europe, Canada and Latin America. It consists of more than 50 B2B websites covering a wide range of categories, including film, music, marketing, retail, real estate and travel. Representative brands include, Business Travel News, MediaWeek, Editor & Publisher, BrandWeek and Progressive Grocer.
Outside of the U.S. the ProNet websites attract 1.4 million unique visitors per month generating 13.5 million ad impressions for brands such as Sony, JetBlue, Sprint, Visa, Starbucks and SAP.
Cameron Yuill, founder and CEO of AdGent 007, said “Clients are looking for trusted online placements in this day and age. AdGent 007 helps premium publishers like Nielsen Business Media to provide their clients with extensive reach and unmatched relevance, allowing advertisers to get the right message to the right person at the right time, no matter where in the world that person is.”
Yuill continued, “Too often, the revenue potential of international inventory is overlooked. Nielsen Business Media recognises the enormous opportunity there, and we’re excited to be able to help them monetise their growing global presence.”
Sabrina Crow, Senior Vice President of Nielsen Business Media, said “AdGent 007 provides the experienced, worldwide representation we seek to push our international business forward. This partnership will allow us to help our clients get relevant messages in front of the right audiences all over the world, ensuring maximum campaign effectiveness.”
AdGent 007 is the first company to marry the old and the new ways of advertising to maximise return for both advertisers and publishers. The company combines its global sales force with a targeted marketing approach and technology to match premium sites with premium publishers.
