Unknown bands have found it much easier to reach a bigger audience, all with the help of popular websites such as MySpace and YouTube. The promotion and distribution of music changed since the growth of the Internet-- and according to Pat Faucher, CEO of a new media company Nimbit, he said that “record companies no longer have the sway and power that they used to, and that smaller labels now have the upper hand when it comes to finding and promoting new bands. And with MySpace, among other online music services, this has now made a better market for these bands to survive.”
It is true that bands need money in order to survive. But they have always done this with the help of live shows and merchandise, among others. Even before the Internet became popular as it has, smaller labels and unsigned bands were already competing with the bigger boys of the major labels. Of course, the best type of any advertising would still be through word of mouth: if someone told you to check out something, you will most probably do.
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