Marti Barletta Named Marketing-to-women “Game Changer” By M2W E-ssentials

PRLog (Press Release) - Apr 28, 2009 -
Chicago, IL – In anticipation of its upcoming 5th annual M2W – Marketing to Women Conference on April 29th and 3oth, a recent M2W E-ssentials survey of marketing-to-women experts and brand leaders recognized Marti Barletta as one of the top people that have led the way – and continue to lead the way – in how companies communicate and connect with today’s women.

Barletta is founder and CEO of The TrendSight Group (www.trendsight.com), a Winnetka-based consulting think tank that helps companies get smart about marketing to women through marketing, sales, recruiting and retention effectiveness.  Its clients have included Deloitte Consulting, Volvo, Ford and Logitech.  Additionally, Barletta is a popular speaker and author including “PrimeTime Women:  How to Win the Hearts, Minds and Business of Boomer Big Spenders” and “Marketing to Women” first published in 2003.

“She wrote the book—literally—and she keeps raising the bar and awareness,” says Kaira Sturdivant Rouda, founder of Real You, president of Real Living, Inc. and author of Real You Incorporated.

A Wharton MBA, Barletta honed her talents via a distinguished career at top-flight agencies like McCann-Erikson, FCB and Frankel before leaving to follow her passion – helping companies achieve higher sales, share and brand engagement by better understanding how to motivate women buyers.

“I’ve been preaching the power of the female consumer for a long time,” said Barletta. “It’s such an honor to have people within the industry recognize me in this way.”

Barletta will be a featured speaker at the 5th annual M2W – The Marketing To Women Conference, April 29 & 30, 2009 at the Chicago Cultural Center.  Celebrating five years of bringing together top brand executives and marketing-to-women thoughtleaders, this year’s conference will feature new elements to its strong tradition of providing a program of top-notch presenters, drill-down discussion groups and innovative network opportunities.

About The TrendSight Group
Founded by Marti Barletta, The TrendSight Group is a consulting think tank helping companies get smart about women through marketing, sales, recruiting and retention effectiveness. Clients have included Deloitte Consulting, Volvo, Frito-Lay and Logitech.  The recognized thought leader on generating business growth through insights about women, Barletta is a popular speaker and author of two books: “Marketing to Women” and “PrimeTime Women™:  How to Win the Hearts, Minds and Business of Boomer Big Spenders.”  For more information visit www.trendsight.com.

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