An unprecedented web site will be made to globalize Korean food, ``Hansik.''
Korea Agro-Fisheries Trade Corporation held a briefing session on establishing web site about 'Hansik' globalization campaign Apr 10 drawing 50 participants including the officials, InterAd.com, Inc.[1], a large field of food experts in aT Center.
In the session, attendants carried on a meaningful discussion on many themes about the site such as brand concepts, construction of contents, and marketing process step for the sake of successful national globalization campaign.
First lady Kim Yoon-ok said, " It's regretful that world doesn't have the opportunity to enjoy and benefit from our indigenous cuisine" at a seminar on local food globalization Apr 7.In like manner, Choi Ji-a ,one of advisory members, said " In spite of increasing popularity of Korean food such as bulgogi (korean barbecue), kimchi and tofu, internet contents related 'Hansik' run immoderately short now. I hope that we will be able to make 'Hansik-boom' offering a diversity of contents like food story or temple food through web site."
For the attainment of this goal, attendants discussed about using story-telling techniques, combination of Hansik and tourism information, founding brand image, and so on.
Especially, Korea Agro-Fisheries Trade Corporation have selected InterAd.com, Inc for this globalization campaign to make full use of Search Engine Optimization [2] which has been unfamiliar in Korea.
These globalization web sites will be made by this October, and English-speaking and Asian communities will be their targets. They are expecting that the domestic site will conduct building up data and creating a opportunity for related experts to take aboard, while the overseas version advertizing Korean food to make it familiar cuisine.
