Trajectory Bring's ERT's Brand Promise - Getting It Done. Right - To Life With New Corporate Website

PR Log (Press Release) – Apr 28, 2009 – ERT, a leading provider of centralized ECG and eClinical technology, ePRO, and other services to the biopharmaceutical, medical device, and related industries, engaged branding and marketing agency Trajectory to strengthen its online presence with the creation of a new corporate website. The site, http://www.ert.com, offers clients and prospects a content-rich, user-friendly experience with valuable tools such as a resource center with a white paper library and product demonstrations, upcoming events and online appointment scheduling.

The website redesign is one facet of an overall corporate re-branding initiative lead by Trajectory that includes updated strategy, positioning, sharpened brand portfolio, new logo and themeline reflecting ERT’s brand promise, Getting It Done. Right. The new branding builds on ERT’s heritage as an experienced, trusted and reliable partner that helps clients to make their expert decisions, more quickly and accurately, related to their development and approval efforts.

“Our goal was to create an online presence that provided a more relevant and engaging experience for ERT’s audiences,” said Eric Brody, President of Trajectory. “The website conveys ERT’s strengths in redefining how clinical trials are successfully conducted and the many ways they empower clients to make their expert decisions.”

About Trajectory
Founded in 1999 and based in Morristown, New Jersey, Trajectory (http://www.trajectory4brands.com) is an integrated brand development and marketing firm that re-energizes brands to provide new value to customers, company’s and shareholders. The company works across the health + healthy lifestyles continuum – helping clients see new possibilities, carve out stronger competitive positions, create more dynamic brand relationships and build higher margin business. For more information, contact Eric Brody, President, Trajectory, 973-292-1400, x201 or eb@trajectory4brands.com.

About ERT
Based in Philadelphia, PA ERT (eResearchTechnology, Inc.) (http://www.ERT.com) is a provider of technology and services to the global biopharmaceutical and medical device industries. The company is a market leader in providing centralized core-diagnostic electrocardiographic (ECG) technology and services to evaluate cardiac safety in clinical development. The company is also a leader in providing technology and services to streamline the clinical trials process by enabling its customers to automate the collection, analysis and distribution of clinical data in all phases of clinical development.

For further press information please contact Fiona Robinson, The Scott Partnership, 1 Whiteside, Station Road, Holmes Chapel, Cheshire CW4 8AA, United Kingdom. Phone +44 1477 539539, Fax +44 1477 539540, Email ert@scottpr.co.uk