Complimentary Aberdeen Report- Sustainability Matters: The Corporate Executive's Strategic Agenda

PRLog (Press Release) - Apr 28, 2009 -
Executive Summary:

Aberdeen data shows that for a growing number of companies, positive social and environmental performance is inextricably tied to their vision of long-term viability and success. The emergence of responsibility-framed strategies for business sustainability underscores the increasing importance of social and environmental stewardship to shareholders, customers, trading partners, and regulators alike. The increasing integration of sustainability criteria into organizational strategy marks a dramatic shift in the culture of the business ecosystem worldwide. Indeed, this shift in vision and action has decisively transformed the global market and the very nature of internal and external processes, requirements, alliances and opportunities.

Findings continue to demonstrate that sustainability delivers dramatic competitive advantages - particularly in recessionary times. In fact, responsibility-driven companies are achieving impressive benefits all across the value chain - from bottom line cost reductions and enhanced brand value to optimized performance and an improved ability to attract and satisfy both talent and customers. This report illuminates Best-in-Class sustainability priorities, practices, and technology focus areas from the corporate executive's strategic agenda for 2009. Results demonstrate that the Best-in-Class have made a resoundingly strong business case for the adoption and expansion of genuine, sustainability-driven strategies and initiatives.

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