Even musicians can take advantage of the effectiveness of online marketing to promote their music. An episode of the Motivational Music Radio aired over MotivationalMusicRadio.com discussed strategies on how artists can sell, market and promote their craft through social networking. The radio talk show is hosted by music guru Jawar and music business consultant Ty Cohen of Platinum Millennium Publishing.
In an episode of the said radio show, Cohen and Jawar discuss some of the best practices for promoting music through online channels. “Social media is a powerful tool in attracting an audience for practically anything under the sun,” says Cohen. “Everyone is part of some online community or another and artists should take advantage of this trend to get their music appreciated.”
The episode talks about a number of social media websites such as Facebook and Twitter and how these sites can figure in every music artist's promotional and marketing strategy. Jawar and Cohen talked about tried-and-tested tips on social media marketing such as networking, building contacts and creating an attractive profile.
“The great thing about the internet is that everyone from every part of the world can access it,” Cohen said. “So you can just imagine how many people will be able to listen to your music if you get it promoted through social networking.”
He adds that the radio show's episode on social networking is not just for independent musicians. “It's also for the many professionals who work in the music industry.”
The radio show also tackles how record labels and venue operators can stand to benefit from the use of social networking in music promotions. “It's an episode that is really worth listening to because everyone can learn a lot from it,” says Cohen.
About Motivational Music Radio
Motivational Music Radio is an online radio show that features helpful tips and information on the music industry. It is geared at helping indie musicians create a name for themselves in the global music scene. The show is hosted by Jawar along with Ty Cohen, multi-media and music business consultant and president of Platinum Millennium.
About Platinum Millennium
Platinum Millennium is a multi-media solutions company offering a full-range of services including music promotions, internet marketing and business startup consultancy services.
