Doing Business in India
The new book “Doing Business in India & Understanding Pitfalls” authored by Subodh Gupta is released and available on Amazon, Barnes and Nobles and all other major online retailers.
This is the only book on “understanding pitfalls” while doing business in India.
Business in India requires a variety of new skills and sets of knowledge in comparison to that needed in the Western countries in order to be successful. The working culture and day to day management style are very different from the Western style which further leads to confusion.
This practical book will create awareness about latest business environment in India and certainly help you in avoiding the cost of expensive mistakes.
This book is written by an Indian entrepreneur for Westerners who are doing business with Indians or are planning to do business in India.
Having worked for approximately 12 years in India as an entrepreneur, a guest professor to various MBA schools, a training consultant for The Times of India Group and 4 years in the UK, Subodh can see various pitfalls which a Western businessman or a Western company would experience in India if they do not prepare in advance.
The purpose of this book is not to scare you but to make you aware so you can take better & well informed decisions while doing business in India.
This book also highlights the overestimated predictions on Indian economic growth by leading consulting organizations.
Many of Subodh Gupta’s predictions including “why outsourcing to India can fail” has already started coming out to be true with number of companies such as Delta Airlines closing their Indian Call Centres.
Subodh Gupta has also covered the latest economic and political trends in India which can affect the business operations there.
Content of the book “Doing Business in India & Understanding Pitfalls” include
Part 1: Indian Psychology
• What motivates Indian’s?
• Negotiations in India
• Where Indians spend most of their life savings?
• Where do Indians save money?
Part 2: Doing Business and Understanding Pitfalls
• Myth about 300 millions middle class consumers
• Retail sector
• Dealing with PR agencies
• Real estate
• Education system
• BPO’s industry
• Banking services
• Telecommunication services
• Legal system
• How Indian companies stay competitive?
• Can India sustain about 8% growth until 2020?
• Potential pitfalls while doing business in India
This book is available for special discounts on bulk purchases (20 copies). Call us for special rates at +44(0)7966275913;
The author Subodh Gupta has worked for about 12 years as an Entrepreneur, an Engineer, a guest professor to various MBA schools and about 4 years in the UK as a freelance trainer and consultant.
He has organized training workshops for various companies such as Oracle, International Data Corporation, Sapient, etc. in Delhi and London.
Photo:
http://www.prlog.org/
