Madison, WI - Brain vitamins breakthrough by Quincy Bioscience comes from an unexpected source: a jellyfish calcium-binding protein called apoaequorin that helps protect brain cells. Apoaequorin is the key ingredient in Quincy Bioscience’s new dietary supplement called Prevagen®, brain vitamins (http://www.prevagen.com) that helps protect healthy brain cells from brain cell death that occurs during the mental aging process. Prevagen makes a timely arrival as America’s largest aging population, the Baby Boomers, enter their Golden years.
Boomers and folks 40 and up are making the following complaints to friends and health care practitioners:
“Too much calcium within a brain cell impairs its function and Prevagen which contains the jellyfish apoaequorin works to regulate it. The jellyfish protein apoaequorin is remarkably similar to the calcium-binding proteins found in the human nervous system which become depleted in the mental aging process and can lead to cell death,” reports Mark Underwood, President and co-founder of Quincy Bioscience. “Unfortunately, we lose our ability to regulate brain cell calcium as we age. Starting at about forty, our brains produce fewer calcium-binding proteins. This causes calcium levels to rise throughout the nervous system. Neurons are flooded with dangerous levels of calcium and our brains slow down.”
“Apoaequorin, with its ability to bind to and balance calcium levels, can be used to help replace our own missing calcium-binding proteins and thereby slow age-related loss of cognitive function, memory, and alertness. Additional clinical trials are planned, but brain vitamins to supplement missing calcium-binding proteins, is a great first step. It shows that we are on the right track to address age-related memory issues.” added Underwood*
Quincy Bioscience utilizes their own laboratories and also partners with the University of Wisconsin in Milwaukee for their clinical trials. Studies of the active ingredient in Prevagen indicate a 50% increase in brain cell protection and a reduction in brain cell death. As well, a 30 day use study showed improvement in general memory, retaining information, remembering driving instructions and word recall. For more information about these studies, and to view an animation video of Prevagen operating at a cellular level visit http://www.prevagen.com/
Brain vitamins (http://www.prevagen.com)
* These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure, or prevent any disease.
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