The current economic downturn is changing the way Americans exercise. Instead of paying for monthly gym memberships and personal trainers, consumers are spending their dollars on fitness equipment for their homes.
It is not hard to see examples of this trend. Within the last two weeks in Atlanta, a major chain of fitness clubs closed their doors citing problems based on “economic realities”. Consumers have found that it is more economical to purchase fitness equipment online from e-tailers such as VIP Home Fitness. These stores offer commercial grade equipment at very low prices.
The President of VIP Home Fitness, Russell Kovner, describes the trend of increased home fitness and the decrease in the market for personal trainers and fitness clubs, “We have seen a large monthly increase in home fitness equipment sales across the board since October 2008. Through communications with consumers by our sales and support staff and through our blog, http://viphomefitness.wordpress.com, we have identified a pattern. Serious workout enthusiasts are not spending money with a fitness club. Instead of buying time with personal trainer these people are buying equipment online for their homes and following workout programs through videos. A significant amount of our customers are personal trainers whose gyms have gone out of business. “
One of the best selling pieces of home fitness equipment is the pull up bar (http://www.viphomefitness.com/
Another item with a recent increase in sales is the fitness mat (http://www.viphomefitness.com/
With the ease and convenience of secure online shopping, exercise enthusiasts will find the fitness equipment they thought they could only get in a health club is only a few clicks away.
