Triangle IABC Tackles How to Design Effective Market Research for Sound Business Decision Making

April 24, 2009 - PRLog -- The Triangle’s leading organization for professional communicators, the International Association of Business Communicators (IABC), will host a talk on how to conduct effective market research at its May 12, 2009 meeting.  David F. Harris, president of Insight & Measurement, LLC, will share insights on how to design marketing surveys to support sound business decision making.

The meeting will be held at the Morrisville Chamber of Commerce at 260 Town Hall Drive, Morrisville, NC, beginning at 6:00 p.m. for dinner and networking.  The presentation will begin at 6:30 p.m.  

IABC events are open to IABC members and the general public. The cost for the meeting is $15 for IABC members, $30 for guests and $5 for full-time students.  For more information or to register, visit https://www.123signup.com/register?id=zhyvz

For more information on David Harris and his soon-to-be-released book entitled Writing Questionnaires: How to Get Accurate Data to Support Sound Decisions, visit www.insightandmeasurement.com.  


Media Contact:
Mary Hecht-Kissell
Vice President of Marketing
IABC Triangle Chapter
919-846-4949
maryhk@pr-strategies.com

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About the International Association of Business Communicators
The International Association of Business Communicators (IABC) is a not-for-profit international knowledge network for professionals engaged in strategic business communication management. IABC links communicators in a global network that inspires, establishes and supports the highest professional standards of quality and innovation in organizational communication. Founded in 1970, IABC has more than 13,700 members working in more than 58 countries throughout the world. Visit our international Web site at www.iabc.com and the IABC Triangle chapter site at www.iabctriangle.org.