LONDON and SAN MATEO, CA – GetJar, the world’s largest independent app store, announced today that Nimbuzz, the most comprehensive VoIP, presence and IM provider, reached 10 million downloads on its network. Nimbuzz achieved this milestone through strong brand recognition, an award-winning application design and by effectively using GetJar’s Pay-Per-Download (PPD) service to gain prominent visibility and significantly increase its downloads.
“As consumer’s recognition and use of app stores to personalize their mobile begins to soar, gaining visibility within an extensive app store, filled with tens of thousands of apps, needless to say, is a challenge for companies in the mobile space. We have always looked for ways to differentiate our brand from competitors, and GetJar’s Pay-Per-Download service presents an opportunity to do just that,” stated Evert Jaap Lugt, CEO of Nimbuzz. “GetJar is our top outside source to increase mobile downloads and using their PPD service has exponentially increased our download rate since we started working with them two years ago. To be specific, GetJar PPD lets us acquire users at 10% of the cost of any CPM banner campaign we have ever undertaken internationally.”
Nimbuzz is a mobile social messenger, combining instant messaging, (geo) presence, and VoIP that integrates effortlessly with an individual’s “hyper-connected”
Get Users
The GetJar Pay-Per-Download advertising service is a one-of-a-kind option for developers and brand owners to boost downloads of their apps and/or drive traffic to their mobile sites. This unique advertising tool allows them to bid for premium catalogue placement per download and set their own maximum daily budgets. This cost-per-acquisition (CPA) based service ensures quality visibility to millions of GetJar users and client’s pay only when consumers download the advertised application. Geo-targeting and reporting also allow clients to really focus and adjust their campaigns to ensure maximum ROI.
“Nimbuzz is an extremely popular application on GetJar and we are delighted to be a part of this milestone moment and to have been able to help them in achieving this,” adds Ilja Laurs, Founder and CEO of GetJar. “Our pay-per-download service, the service that Nimbuzz has so effectively used to propel them to 10 million downloads, is used by developers of all sizes on GetJar – from independent developers, to established brands. Through this service, we offer an answer that no other app store in the world does – a way for mobile brands to control their own destiny.”
About GetJar
GetJar is the world’s largest independent app store averaging over 35 million downloads a month. The company provides more than 20,000 unique mobile applications across all major handsets and platforms to consumers in more than 200 countries. GetJar is backed by marquee investors Accel Partners and is based in the UK, Silicon Valley and Lithuania. For more information:
About Nimbuzz
Nimbuzz is a mobile social messenger combining instant messaging, (geo) presence, and VoIP across popular communities, including Skype, Windows Live Messenger, Yahoo! Messenger, ICQ, Google Talk, AIM, and social networks including Facebook and MySpace. The free application is available on the mobile, web and PC, for instant messaging, location sharing, (group) calling, file sharing, and chat rooms. From one contact list users can call, chat, message and more, with all their friends in one place. Nimbuzz is a feature rich mass market product for the hyper-connected lifestyle.
